Project: Big Texas Taste Campaign
Scope: Out-of-home and Marketing Design
Role: Art Direction, Design
Scope: Out-of-home and Marketing Design
Role: Art Direction, Design
The Challenge
Eddy Foods needed campaign visuals for its Big Texas Taste launch, built to work everywhere from close up packaging shots to large format outdoor placements. The goal was a bold, unmistakably Texas identity that still felt appetizing at a glance, whether someone was standing three feet away or driving past at 60 miles an hour.
The Approach
The layouts stayed product forward, with strong contrast and a clear visual hierarchy built specifically for legibility across viewing distances. Brand color and typography stayed locked across every asset, so the food stayed the focal point and the brand still felt recognizable no matter the format.
The Outcome
The campaign shipped as one cohesive system across print and large scale outdoor placements. Product and message read clearly at a glance, close up or from a distance, and the visuals held Eddy Foods' bold, Texas rooted identity consistently across every size and placement the campaign needed.
