Project: Big Texas Taste Campaign
Scope: Out-of-home and Marketing Design
Role: Art Direction, Design
Scope: Out-of-home and Marketing Design
Role: Art Direction, Design
The Challenge
Eddy Foods needed campaign visuals that could clearly communicate its bold Texas identity while working across both close-up and large-format placements. The challenge was to make the product feel appetizing and authentic at a glance, without cluttering the message or losing brand consistency.
The Approach
The approach focused on product-forward layouts, strong contrast, and clear hierarchy to ensure legibility at different viewing distances. Brand elements, color, and typography were kept consistent to reinforce recognition while letting the food remain the focal point.
Option 1
Option 2
The Outcome
The final visuals delivered a confident and cohesive campaign that translated well across print and large-scale placements. The designs made the product and message easy to understand at a glance, reinforcing Eddy Foods’ bold, Texas-rooted positioning.
