Project: EPOS IMPACT 500
Scope: Product Launch
Role: Art Direction, Design
Scope: Product Launch
Role: Art Direction, Design
Overview
EPOS makes professional grade audio gear for hybrid work environments. The IMPACT 500 launch needed banner ad designs that could hold their own next to enterprise tech brands. Premium enough to compete. Clear enough to explain a genuinely technical product at a glance.
The Challenge
The IMPACT 500 has a lot to say. Noise cancellation specs, comfort features, hybrid work use cases. The instinct on a product launch like this is usually to cram it all in. More copy, more icons, more proof points. That's also how technical products end up looking cluttered instead of premium.
The real challenge wasn't fitting more in. It was deciding what to leave out.
The Approach
We picked one message per banner instead of trying to communicate the full spec sheet in every format. Comfort got its own moment. Sound clarity got its own moment. Each banner ad did one job well instead of five jobs poorly.
Typography and layout stayed consistent across every banner size and platform. Not because it was easier, but because inconsistency is what makes technical products feel like they were assembled by five different people. Every format followed the same visual logic and hierarchy, just resized for the placement.
