Scope: Rebranding
Role: Art Direction, Design
Role: Art Direction, Design
Context
AKMK works on peace building and community initiatives rooted in cultural diversity. Over time, the existing visual identity stopped matching the direction of the organization's work. It felt heavy and outdated, and it was difficult to apply cleanly across fundraising and digital materials.
As AKMK grew, the need for an identity that felt modern and easy to apply across platforms became clear.
Challenge
The challenge was modernizing the identity while keeping its core message of peace in diversity intact. The new look needed to feel current and confident, while still respecting the cultural meaning already built with AKMK's communities, partners, and funders.
Approach
The existing logo was reviewed first, for clarity, symbolism, and usability. That review surfaced real problems, visual noise, unnecessary effects, and elements that weakened both recognition and scalability.
From there, the focus shifted to understanding which symbols actually represented AKMK's mission. That research led to a new concept built around a dove origami form, representing peace and unity, with a triangular structure that references indigenous culture and ties directly to the organization's art programs.
The logo was simplified while keeping its meaning intact. Color was refined to reflect AKMK's tri-people identity, Indigenous People, Muslims, and Christians, while staying flexible enough to apply cleanly across print, digital, and social.
Outcome
The new identity supported growth in both membership and staff. Stronger credibility helped secure additional funding and new projects, and social media reach and engagement grew alongside it.
The updated identity made AKMK's message of peace in diversity easier to recognize and easier to support.
