CLIENT: AKMK
The Process:
1. Understanding the Current logo
I did an audit of the current logo. I noticed that it has some technical problems as per the logo.
It is not remarkable. It should be remarkable, simple, and pleasing to the eyes as a logo. The current logo uses many techniques such as reflection, gradient, outline in the text, and the colors are vital to look. It also has some unnecessary elements, such as the map of Mindanao and a star.
I also ensure that some elements will remain and enhance.
2. Research
- I researched the elements and their relevance.
- I also researched for other symbols that will be relevant to the organization.
3. Brainstorming
- I used a dove origami concept because it symbolizes peace.
- This concept also applies to the triangular objects visible in Indigenous Cultures.
- This also applies to the art programs of the organization.
- This concept also applies to the triangular objects visible in Indigenous Cultures.
- This also applies to the art programs of the organization.
4. Design
I applied the three colors representing the Tri-People (Indigenous People, Muslims, and Christians). I also added some secondary colors to give more depth to the design.
