Project Name: Ride Above Competition
Scope: Digital banner ads
Role: Art Direction, Design
Scope: Digital banner ads
Role: Art Direction, Design
The Challenge
Net Direct Service Centers needed banner ads that clearly positioned them above competitors while speaking directly to owners of lifted trucks, Jeeps, and SUVs. The message had to be bold, fast to understand, and performance-driven for paid placements.
Approach
The visuals were built around contrast and confidence. Strong color blocking, direct headlines, and a clear vehicle focus were used to stop the scroll and immediately communicate capability. Layouts were kept simple and mobile-first to support quick comprehension and clicks.
Outcome
The campaign delivered clear, high-impact banners that reinforced Net Direct’s positioning and supported their competitive marketing push across digital channels.
