Project: Tri-fold Brochure
Scope: Brand & Marketing Design
Role: Art Direction, Design
Scope: Brand & Marketing Design
Role: Art Direction, Design
The Challenge
Acid Rain Water positions itself as a clean, performance-focused energy drink with a strong, unconventional identity. The challenge was to translate that positioning into marketing visuals that felt bold and premium without overwhelming the message. The visuals needed to communicate energy and strength while keeping the product information clear, controlled, and easy to understand across different formats.
The Outcome
The final visuals established a clear and confident direction using strong contrast, simple hierarchy, and restrained typography. The system helped the product stand out while maintaining consistency and readability across layouts.
