Scope: Marketing Design & Brand Standards
Role: Art Direction, Design
Role: Art Direction, Design
Overview
Big Rig Media Outdoor Media is a growing B2B company. But their marketing materials were inconsistent across every channel. Each asset had different layouts, fonts, and spacing with no shared visual standard connecting them.
The Challenge
The brand did not need a redesign. It needed a system.
Digital marketing assets were built one at a time with no shared rules. Social media content, banners, and ads each developed their own look. Layouts varied. Text hierarchy was unclear. Typography and spacing had no standard. By the time the company began to scale, the inconsistency was visible across every channel.
The Approach
The work began with a brand audit across all existing digital marketing assets. This identified the gaps undermining brand credibility. From there, the work followed the FOCUS Framework: define a clear visual direction, organize information for stronger hierarchy, build consistent layout systems, unify execution across all materials, and simplify how each asset supports the brand.
The Solution
Social media content, banners, and ads were developed across campaigns and digital channels under a unified standard. Every asset followed the same hierarchy, spacing, and typography rules. Design decisions became repeatable, not guesswork.
The Outcome
Big Rig Media's marketing materials became consistent across all channels and digital touchpoints. Companies that maintain a consistent brand see revenue growth between 23% and 33%. For a growing B2B company, that consistency directly supports how the brand is perceived and how it performs.
