Scope: Marketing Design & Brand Standards
Role: Art Direction, Design
Role: Art Direction, Design
Overview
and Big Rig Outdoor Media is a growing B2B company, but its marketing materials didn't look like it. Every asset had a different layout, different fonts, different spacing. Nothing shared a visual standard.
The Challenge
The brand did not need a redesign. It needed a system.
Social content, banners, and ads were each built one at a time with no shared rules. Layouts varied. Hierarchy was unclear. Typography had no standard. As the company started to scale, that inconsistency became visible across every channel it showed up on.
The Approach
The work started with a brand audit across every existing marketing asset, mapping exactly where the inconsistency was coming from. From there, the work followed a clear structure. Frame the actual problem, not just the symptoms. Organize the message hierarchy. Create with intention instead of one-off decisions. Unify every asset under the same rules. Strengthen it through review, not guesswork.
The Solution
Social content, banners, and ads across every channel now follow one unified standard. Same hierarchy, same spacing, same typography rules, no matter the format or platform. Design decisions became repeatable instead of reinvented every time.
The Outcome
Big Rig Outdoor Media's marketing materials are now consistent across every channel and touchpoint. For a growing B2B company, that consistency is what lets the brand look like one company, not five different vendors, no matter where a customer encounters it.
