Scope: Social Media Kit
Role: Art Direction, Design
Role: Art Direction, Design
The Challenge
Big Rig Media needed a set of social media visuals that could clearly communicate their value proposition while standing out in a crowded feed. The challenge was to create content that felt bold and recognizable, while staying flexible enough to support different messages, formats, and calls to action without losing consistency.
The Approach
The work focused on building a simple visual system that could scale across posts and campaigns. Strong typography, high-contrast layouts, and repeatable graphic elements were used to create a clear hierarchy and instant brand recognition. Each asset was designed to work on its own while still feeling part of a cohesive set.
The Outcome
The final social media kit delivered a consistent and recognizable visual presence for Big Rig Media. The designs made key messages easy to understand at a glance, supported clear calls to action, and gave the brand a stronger, more confident presence across its social channels.
