Project Name: Trifold Brochure
Role: Art Direction, Design
Role: Art Direction, Design
Overview
Thrive at Home supports families managing ongoing care for loved ones at home. This project began with the design of a core brochure, serving as a foundational piece ahead of a broader branding rollout.
Overview
Thrive at Home supports families managing ongoing care for loved ones at home. This project began with the design of a core brochure, serving as a foundational piece ahead of a broader branding rollout.
Challenge
Families engaging with care services are often already overwhelmed by medical decisions, coordination, and emotional stress. The brochure needed to communicate trust, consistency, and compassion while making the service easy to understand at a glance.
Approach
The brochure was developed using a structured FOCUS Framework to clarify the message and reduce friction for families. Information was organized for easy scanning, visuals were unified to maintain a calm, human tone, and layout decisions were made to simplify how readers understand and engage with the service.
Outcome
The brochure provides a clear, approachable introduction to Thrive at Home’s services, reinforcing trust and professionalism while reducing friction for families seeking care. It now serves as a starting point for the brand’s ongoing visual development, informing upcoming branding and marketing assets.
