CLIENT: Kaagapay OFW
The Process
1. Understanding the Organization and their Campaign on Migrant Workers
The first thing I did is to understand the organization, the type of activities they are implementing, the goals, and vision. I also dug in the relevance of their campaign.
2. Researching on the Context
I did research on the current context of the Filipino Migrant Workers in order to create a relevant design.
3. Brainstorming and Conceptualization
I wanted the design to be minimal and should focus on the representation of the context of the Filipino Migrant Workers and the campaign slogan.
4. Designing
I put a fist representing the demands of the Filipino Migrant Workers and highlight the important words in the campaign slogan. I also put workers in the fist in order to catch an immediate attention.
I also put twelve important tips for Migrant Workers.
The Result
- Printed 500 copies
- Distributed across four provinces in Mindanao
- Used as a notebook
